I run Redmoon Software, a small company that sells Jira apps on the Atlassian Marketplace. The goal is to grow 12-month sales from $519K to $5.2M by March 2028, in public.
No single thing gets you to 10x in two years. But a few things, done together, build on each other. These are the six I'm pulling. Each one links to the monthly updates where it comes up, so you can see what actually happened, not just the plan.
Spread the platform risk. Ship native apps for Android and iOS. Explore other places that use what we already know. Open new markets without leaving the core behind.
First experiments are live now, small ad-funded tool sites: Randomizers, Calculators, Converters, Business Date Calculators.
Higher tiers do genuinely more, not just bigger limits. A clear upgrade path for the customers we already have. Grow the base before spending to find new ones.
Compliance, security and efficiency all sit with the budget. Compliance managers, heads of security and operations leads sign off. Speak to the people who approve the spend.
Videos and social posts built around the questions buyers are already typing in. Compliance, security and efficiency searches keep working for years. Win the search, skip the ads.
Partners, joint marketing, industry events. The companies already selling to our buyers are a ready-made channel. And you don't pay up front for it.
Going public brings in partners, press and other founders. The content becomes the engine. You're reading lever 06 right now.
See every sales number so far · Suggest a move · Get the monthly update by email
