June 2026 closed at $35,469 in revenue. Compare that to May's $13,987 and it's a big jump, about two and a half times May's number. The free fall stopped. But put it next to last June and it's not a clean win: last June we did $39,033, so this June is still down about 9% on the same month a year ago.
So June is a partial recovery. Better than May, worse than last June. Not the bounce back I'd love to hand you, but a real one.
More sales, less money.
Here's the part that actually puzzles me. We had more sales this June than in June last year: 149 against 125, up almost 20%. More people bought. Less money came in.
Work out the average sale and it's down by about a quarter, roughly $312 a sale last June to about $238 a sale this June. It could be a shift toward smaller plans, more trials converting at entry-level pricing, or more monthly subscriptions landing in the count instead of annual ones. Right now that's a guess, not an answer. I'm not going to invent one to make this update feel finished, so I'm going through the detail, the same way I went through May's drop.
The trailing 12-month number, the one that actually measures the 10x, ticks down slightly from $528,007 to $524,443. That's about 10.1% of the $5.19M target, down from 10.2%. May's drop is still working its way through that trailing figure. It will keep weighing on this number for the next eleven months, until it fully rolls off, even in months where the standalone number is fine.
June was not the month I wanted to hand you. Not a crash like May, not the clean rebound I would have liked either. It sits somewhere in between.
What closed out, and what moved.
Last time I told you I didn't have a clean answer for the May drop. Since then, Atlassian confirmed the figures were correct, so it wasn't a reporting error. The explanation turned out to be mostly renewal timing, plus two accounts we had genuinely lost. Those two losses turned into something useful: a proper lapsed-renewal check, so a quiet account loss gets flagged instead of slipping past unnoticed.
- Comment Security Default for Jira Cloud went live in late June, giving Data Center customers on that app a cloud option. I followed it with an email to over 200 existing and past customers of that app. The past-customer part of that list is the interesting one: people who used to run the app but don't anymore, and still have a direct line to the compliance and security people who make the buying decision. That's close to the same audience that gave me zero replies in May, just reached through someone who already trusts us instead of cold. Early days, but it has already produced a trial license. If that path keeps working, it's the fix for the thing that went nowhere in May.
- The advanced edition of Document Vault is close. Version control, access logging, finer permissions, and category and status fields on each attachment are all built. The whole edition is in testing now, and QA is most of the way through. This is the real pricing move I promised back in Month 01, a higher tier that genuinely does more.
- We started on a cloud version of Secure Admin, our popular Jira access-sharing app.
- QR Studio, our first mobile app and first product completely outside the Atlassian Marketplace, passed review and is now live on the App Store.
What is next.
- Finish and ship the advanced Document Vault tier.
- Get Secure Admin into testing.
- Start marketing QR Studio.
- Work out why June brought in more customers for less money.
June was not the month I wanted to hand you. It is not a crash like May, and it is not the clean rebound I would have liked either. It sits somewhere in between. Either I pull this off or I don't. I will see you next month.