April 2026 closed at $56,654.30 in revenue across 150 license sales. April 2025 closed at $28,281.19 across 136 licenses. That is a 10.2% increase in licenses sold and a 100% increase in revenue. Year on year, April doubled.
The trailing 12-month number, the one that actually measures the 10x, moved from $518,941 to $547,314. That is 10.5% of the $5.19M target.
Before anyone gets excited, let me say the obvious thing. One month does not make a trend, and April is historically not Redmoon's biggest month. Two months from now I might be writing about a quieter June and explaining why. That is the deal with going public.
But April happened, the numbers are what they are, and four levers moved this month.
Lever 02. Pricing.
The fastest lever in the 10x plan is pricing. So that is the one I touched first.
I spent a week comparing Redmoon's prices against the competition for every app. The headline finding: we were in line with the market. Not under-priced, not over-priced. In line.
The catch is that "in line with the market" does not account for two years of inflation that everyone else has also been absorbing. So I put through a 4% adjustment across the portfolio. Small, defensible, and explicitly framed to customers as an inflation adjustment rather than a price grab.
This is the easy move. The bigger pricing work, tiered plans with more functionality at higher tiers, is a multi-month build. The 4% is the placeholder while I work on it.
Lever 06. The content engine.
In April, I increased Redmoon's social output. The team started using Postiz and now posts four times a week across six platforms.
It is not viral. It is not designed to be. The bet is that consistent compliance, security, and process content shows up over and over again in front of the people doing those searches, and eventually they remember the name.
The 10x challenge launch happened late in the month and is a separate stream. The April social media is the boring, repeatable engine running in the background.
Lever 01. New apps.
Two products are in active development right now.
The first is a Jira Cloud version of an existing data center app. The Cloud Marketplace is where the growth is. Having a cloud version means that customers migrating from data center now have a cloud version to go to. Customers that have already gone to the cloud can now start using the app as well. I will name the app on release. Expecting May.
The second is a native mobile app for Android and iOS. The idea came up while I was organising material for the 10x challenge launch. I needed specific functionality but the apps available were inconsistent, over priced, over bearing or didn't offer me what I wanted. This one probably won't be available to June. I will name it on release.
The purpose of doing mobile apps is diversification. Rather than putting all our eggs in one basket we are spreading the risk. We are still continuing our Jira apps, still producing new apps and adding features. We will be looking for new opportunitites to spread the risk and open up new markets.
While mobile are a different distribution channel they also have similarities to the Atlassian ecosystem. Both have marketplaces and reviews where the ecosystem control the licensing and distribution of those apps.
What did not happen.
- Lever 03. Who we sell to. I did not do any direct outreach to compliance and security leads this month.
- Lever 05. Partners. No partner conversations in April. Some of that has been done at Team 26 this past week, which will lbe discussed in a future update.
- Enterprise pricing tiers. Designed but not shipped. That sits in the queue behind the new Cloud app.
What is next.
May has three things on it.
- Ship the new Jira Cloud app.
- Move on Lever 03. Direct outreach to compliance and security leads at existing customers.
- Continue mobile development.
The April result is one data point. The shape of the year depends on the next eleven.