TEN x IN TWO YEARS.
In public. Every number.
Here's
the deal.
Redmoon Software is a small software company. We ship compliance, security, and efficiency solutions. In the 12 months ending March 2026, we made $518,941.12.
I'm giving myself two years to grow that number by 10x, to $5,189,411.20 by March 2028.
It's a real company, real money and a real deadline. That's what makes it worth watching. And that's why I'm doing it in the open.
The
scoreboard.
Rolling 12 months of sales. It flattens out the up-and-down of yearly payments, so you can see if I'm really on track.
Six levers.
Pull them hard.
No single thing gets you to 10x in two years. But a few things, done together, build on each other. Here they are.
Android.
iOS. More.
First experiments are live now, small ad-funded tool sites: Randomizers, Calculators, Converters, Business Date Calculators.
Real feature
upgrades.
who hold
the money.
where buyers
already search.
world,
played well.
itself is a
growth lever.
The public
record.
One post a month. What worked, what didn't, the real numbers. Three most recent below. The full archive goes back to day one.
-
Month 05. The biggest month of the year, and it went backwards.
$60KThis month$562K12-month sales10.8%Of targetAugust 2026 brought in $59,732, the biggest month of the year and down 2% on last August, which I called a month ago. What I didn't call: 24% more sales for 2% less money, because new business fell from $21,867 to $1,066. Second month running.
Read update →6 min read -
Month 04. The biggest month yet, and why I'm calling it a lump.
$58KThis month$563K12-month sales10.8%Of targetJuly 2026 brought in $57,884, the biggest month since this challenge started and nearly three times last July. Here's why I'm calling it renewal timing rather than a turning point, including the one line that went backwards.
Read update →5 min read -
Month 03. A partial recovery, and a puzzle I can't explain yet.
$35KThis month$524K12-month sales10.1%Of targetJune 2026 brought in $35,469, a big jump on May but still down on last June. More sales than a year ago, less revenue per sale. Here's the honest breakdown, what closed out from last month's investigation, and what's still moving, including QR Studio's first launch.
Read update →5 min read
The
rules I'm
playing by.
In public means in public. A few things I'm promising up front, so there's no wriggling out later.
- Share the 12-month sales number every month.Up, down, flat, whatever it is. The number is the number.
- One monthly update. Newsletter, YouTube, LinkedIn.Same thinking, shared three ways. Written once, then spread across where people already are.
- No buying other companies. No outside money.The business has to grow this on its own. Not an accounting trick.
- Losses get as much time as wins.If something doesn't work, that's the post. Being honest is the whole point of doing this in public.
Got a
better move?
If you've ever grown a software business from $500K to $5M, or have an idea you'd bet on, send it. I read everything. Good ideas get a mention in a monthly update.
I can't reply to every one. But I do read every one.
I'm Paul Clark. I run Redmoon Software. A small, quiet, profitable software company that makes compliance, security, and efficiency tools.
I've been doing this for a while. The business is real. The money is real. Most founder stories online are written at the peak of a boom year, or after a big sale. This one is written from the middle. In real time. Without knowing how it ends.
I build from Wellington, New Zealand. The team isn't all here, but I am. Small, a long way from Silicon Valley, and fine with both. Great support is a core belief of mine, not a policy page. When things break we fix them fast, and we talk to customers like people.
This isn't a marketing stunt. I actually want to reach $5.2M. The posts are just how I keep myself honest about doing it.
Paul Clark
Founder, Redmoon Software · Wellington, New Zealand